Knowledge has never been so readily and easily available. It is instant, mobile and has the power to revolutionise how we operate as vets and work together with clients on their pets’ healthcare.
What is at fault is that we are generally POOR at knowing HOW to LEARN and critically appraise the quality and reliability of information, especially that found on the internet.
A classic example is that of dog breeding/ puppies. I saw a Pug owner the other night whose female had been ‘accidentally’ mated (there are no accidents in these situations as there is a widely advocated option known as neutering) and so we are now looking at said bitch being due to whelp in the next 2 weeks. The owner in question admitted that they had never had any experience of breeding dogs but had “looked online” and was alarmed to “learn” various things, all of which were quite frankly sensationalist at best and downright incorrect at worst. The advice I gave, in addition to dealing with the immediate issue for which the dog had been presented to me in the middle of the night, was to advise the owner – nay, urge the owner – to visit their nearest well-stocked book store, buy and READ a comprehensive guide to dog breeding, especially the sections pertaining to whelping and puppy care. Books are great in as much as they generally still do undergo some degree of review before publication and so it is less likely that the information contained is plainly wrong, in contrast to much of what can be found online with the universal ability for anyone with a connection, voice and opinion to fire their musings out into the world. Hell, I am one of those same people as demonstrated by virtue of this very blog! How can you be sure that what I write on here isn’t just a load of inaccurate bollocks? You can’t is the truth of it. The same goes for much of what is published online, especially that found on forums/ discussion boards and blogs. Therein lays the challenge and risk associated with relying blindly on “the internet.”
I was fortunate enough to benefit from a rigorous training in the importance of critically appraising information for reliability and so do feel that I am able to mix my information sources (online versus print, etc) relatively safely. Many, unfortunately, do not and in the veterinary profession we still hear “but the breeder said..” or “a website I looked at said this (completely fanciful/ sensational/ wrong) thing…” again and again. Our battle is becoming more and more against the swathe of half-truths and inaccuracies that swirl around in the electronic ether and set against a client base that is becoming generally less trusting and more questioning of what we do, which is not necessarily a bad thing in and of itself.
I love the internet and the educational power that it contains. From TED talks to online courses, blogs from recognised experts and amateur enthusiasts alike, to social networks and their power to engage in real-time conversations and information dissemination, the web is and will continue to be utterly transformative. It is vital, therefore, that in order to get the most value out of this precious resource people know HOW to LEARN, what information to accept and what to question and potentially reject. Part of our role as modern day veterinary professionals is more and more going to be as information curators and sign-posters, directing our clients and the wider animal-owning and caring population toward sources of information that will lead to sound healthcare decisions and outcomes. As old-fashioned as it may sound, books do still serve as a good place to start and this is why I often still direct my clients to their local bookstore.