The big issue that virtual reality (VR) faces in achieving mass adoption and truly being the transformative technology that I believe it represents is how to really extol its virtues to those who have not had the opportunity to physically try it out. How do you really sell something that requires users to try it to truly get it?
Being a self-confessed tech nerd I have always felt truly excited by the idea of VR, and also Augmented Reality (AR), and read with enthusiasm all of the reports and promises coming from companies like Oculus Rift. I also knew that pretty much anyone who got to physically try out the technology came away an instant convert. You just have to do a quick search for VR on You Tube to see the countless ‘reaction videos’ from people who donned a VR headset for the first time, from traditional gamers to the elderly and beyond.
I had my first experience of VR when I traveled to California and Silicon Valley in June 2015 for the annual Augmented World Expo (AWE) and was instantly amazed at how incredibly immersive VR was, with insanely rich graphics and the feeling as if I was suddenly physically transported to the worlds in which I found myself in. There is something magical about being able to turn around, a full 360-degrees, including looking up and down, and seeing a new world all around you. Your brain knows it’s not real and that you’re still standing at a trade fair stand, but then, your brain starts to forget that and, well, you find yourself reacting as if you’re actually in your new environment. It’s surreal. Awesome but truly surreal. I am not a gamer but I could easily see myself become one through VR such is the richness of the experience. One of the highlights of the trip for me, and my favorite VR experience, was being strapped into a horizontal harness, with fans blowing air at me and then having an Oculus headset and headphones placed on my head. Suddenly I was no longer hanging uncomfortably and self-consciously in a rig on full display to amused onlookers but was flying as a wing-suit skydiver through a mountain range, able to turn by physically adjusting my body and head position. Everywhere I looked I saw the mountains, the forests, the new world in which I was present. Except I wasn’t. But I had to remind myself of that. Repeatedly. The experience was simply that awesome and that immersive. Unsurprisingly that demonstration won “Best in Show” and anyone who was fortunate enough to experience it agreed that it was totally deserved.
Since returning from AWE I have kept exploring the world of VR, purchasing myself a set of Google Cardboard googles for use with my iPhone, even introducing my dad to the experience by ordering him a set for Fathers Day. Various apps have been downloaded, from the official Google Cardboard application to rollercoaster and dinosaur experiences, and amazing immersive video experiences courtesy of Vrse, and I have loved every one of them, insisting that others try them out too. In fact, everyone at work has had to hear me babble on about how awesome VR is and have experienced one if not several of the VR apps that I have on my phone. The reaction is always the same: initial quizzical skepticism rapidly followed by complete and utter conversion once the technology is actually experienced.
And so it was that I introduced my six year old nephew and two year old niece to VR during a recent trip home. My nephew is as excited about technology as I am – smart kid – and so was eager to try out the Cardboard. My niece, however, wasn’t quite so sure to start with, protesting as my sister moved the goggles towards her unenthusiastic eyes. What happened next, however, was worthy of a You Tube video all of it’s own.
As soon as her eyes locked onto the new, 3D immersive world that had been presented to her all protests evaporated. Gone! What instantly replaced them was the biggest, cutest, most genuine grin that I have ever seen and that still gets me a little emotional even now as I recall the scene. She was experiencing the pure, visceral joy that full immersion into a magical new world provides. Never have I seen such an instant and powerful reaction to a technology before. I challenge anyone to deny that VR is a game changer after witnessing what I did. Such was the power of the conversion and the fun of the experience that I then found myself sitting for the next two hours policing the sharing of my phone and goggles as they both spent time exploring worlds in which dinosaurs roamed, rollercoasters careered up and down mountains, and they absolutely loved the Explorer program on the Google Cardboard app that saw us digitally visit Tokyo, Paris, Jerusalem, the Red Sea, Venice, Rome, and many other global locations, all whilst sat in the comfort of their UK living room.
I am yet to join the ranks of those who own their own ‘high end’ VR device, such as the recently launched Oculus Rift, but that is going to change very soon. I cannot wait to delve even deeper into what is possible with this technology, both from a consumer stand-point and also with a view to creating content myself. The possibilities are indeed limitless and whatever we can imagine we can create and experience through the sheer and utter magic that is virtual reality. Reality will never truly be the same again.
Want to experience VR for yourself? The best, lowest cost way to try out the technology for the first time is to follow these instructions:
1. Get yourself a pair of ‘Google Cardboard’ goggles, many different takes on which can be found online at sites such as Amazon.
2. Download the Google Cardboard app, or any one of the many VR apps that are on the various app stores.
3. Follow the on-screen instructions and check out of reality as you know it!