Are you a gadget gourmet? A purveyor of all things gadgety, techy and, well, just awesome? Yeah? Me too. Friday thus saw me in somewhat of my idea of Heaven on Earth as I attended the Gadget Show Live, held at the NEC in Birmingham. Attending the day after having gone to BSAVA meant that my week was feeling more and more like a ‘professional holiday’ (if such a thing exists) – not a bad way to spend a week in April. The show certainly seemed to be popular, with thousands of other eager gadget enthusiasts all piling into the large halls that served as home for 5 days to a plethora of tech talk, demonstrations, a fair amount of ‘retail’ and, of course, the main event itself, the live show.
One thing I would say at this stage is that I did perhaps expect to discover a few more real innovations and “WOW” factor technologies than I did, with a lot of the exhibitors tending to fall more in to the category of standard electronics retailers, whether it be trying to flog us a new TV, games console, or accessory for our iPhones, iPads and other such existing gadgetry. Having said that, the standard of displays, stands, demonstrations, activities and talks was superb and it was pretty easy to fill an entire day. As mentioned, the live show was certainly the main highlight, with a fantastically well choreographed and stage-managed show that served up a good balanced meal of fun features, such as Laser Man, the robotic bird from the incredible talents at Festo, and the larger than life 3D faces of our hosts, to numerous chances to win big and bag some tech to take home, with the legendary Gadget Show competitions. The winners all would have gone home with a significantly bigger smile than everyone else, and that’s really saying something!
My mission, as it were, was really just to head along for the day with an open mind and see what was new, fresh and exciting, especially with a view to what might have interesting applications to veterinary and animal healthcare. Afterall, I am The Nerdy Vet so wearing both my nerd and vet hats felt normal 🙂 There were certainly a few stand-out exhibitors for me, with the main ones of note being the following:
1. Aurasma – a ‘virtual browser’ that enables you to hold your smartphone or tablet up to a particular piece of media, or real-life scene (eg a magazine, CD case or poster) and for additional ‘content’, whether it be video, a link to a website, or something even more interesting and unexpected, to appear on the screen overlaid in real-time. This is an example of AR (Augmented Reality) and clearly has some interesting potential for those of us in the veterinary field.
2. Damson – really funky, compact little portable speaker with a difference. Using resonance technology, these little noise-makers work wirelessly to play music and other audio from any Bluetooth enabled-device, such as an iPod, and basically makes use of the surface on which it is placed as a speaker. The effect is to instantly take a small sound when held in the hand and transform, for example, a table, fridge, or indeed any surface or structure into a speaker, boosting the sound. Definately elicted some “wows” from friends and colleagues at the practice.
3. FitBit – this stand seemed to be literally buzzing with activity and it was clear to see why. Their product, a small wireless smart sensor that tracks your activity over the course of the day and then uses some clever algorithms to track, record and analyse various health and fitness parameters seems set to really help in the battle of the bulge. The actual devices themselves are tiny – about the size of a USB dongle – and can even track how well you sleep. Very very cool. And judging by how well they were selling, very very popular.
There were other innovations and I plan to serve a few more of them up in greater detail over the course of the next week or so. If you’re thinking of going next year to The Gadget Show then my advice would certainly be, in the immortal words of Ben Stiller, to just “do it.”