It seems to be a week of awards. Sadly not ones that I am personally winning but they are ones I have been attending nonetheless. Having said this, Friday saw me come pretty close to picking up the coveted Veterinary Marketing Association award for Young Marketer of the Year 2011, which was sponsored by British Dairying. This award was open to young (under 30 years of age – just snuck in there then) professionals within the animal health sector who have demonstrably shown promise in the field of marketing over the past twelve months. Each contender was nominated by their line manager, or otherwise, with Penny Evans of Moor Cottage Veterinary Hospital very kindly putting me forward. The winner was decided following an interview yesterday morning, right before the annual awards ceremony itself. As you may have guess, I did not end up walking away with the top prize, although did receive a rather snazzy certificate as a Highly Commended Runner-Up. The top prize went to the very deserving Jemima Scott, Vetmedin Brand Manager at Boehringer Ingelheim, who I daresay I wasn’t anywhere close to being a true competitor to. A deserving winner indeed.
The awards themselves were fantastic! Held at the Globe Theatre in London in the exhibition area beneath the theatre, the scene was one of mesmerising and magical light, with a truly Shakespearean feel to the entire room. They even had a tree in the middle of the banqueting area! A tree I tell you! How can that ever NOT be epic?! I had the very good fortune of spending the afternoon with some very fun and interesting people and got to see a side of the animal healthcare industry that very few in practice ever get to. The clear winners of the afternoon, other than Jemima, were Boehringer Ingelheim, who walked away with no less than 9 awards. They were certainly the runaway winners and the head of their advertising agency who, from where I was sitting, bore a remarkably uncanny resemblance to Robert DeNiro, ended up spending more time posing on the stage and brandishing polished marble than he did sat at his table. I think at one point it was suggested that his table actually be moved up there to save him the walk!
Now, I like my food and have had experiences of balls and other such events before, with the general experience being one of being underwhelmed by the catering. Not so yesterday. I think I can safely say that the medieval feast put on by the team at The Globe was by far and away THE best meal I have had at such an event and if I were ever to stage an event then I would definately be considering picking up the phone to the organisers and booking the same venue.
Here’s to the work of the Vet Marketing Association and the professionals who keep us entertained, informed and generally aware and abreast of the latest products and innovations in the animal healthcare sector. Roll on next year. I for one very much hope to be there.