I am officially jealous! One place I would absolutely love to be right now is at the CES (Consumer Electronics Show) in Las Vegas, Nevada, USA. Widely regarded as the key technology show in the world, where the likes of Microsoft, Sony and Apple tend to showcase their latest cool gadgets, it represents every tech enthusiasts’ fantasy setting.
Just because I can’t be there (it isn’t actually open to the general public) doesn’t mean I can’t get excited about some of the futuristic technology being showcased. One idea that I find especially interesting is a technology being demonstrated by a UK firm, Blippar, who produce Augmented Reality (AR) apps for smartphones and tablets. Augmented Reality is the process by which digital content is overlayed onto a view of the ‘real world,’ for example, by viewing a bottle of juice on your iPad using the in-built camera, AR would recognise that product and thus overlay the ‘real’ image with additional content, that moves and changes with the view of the product. This offers incredible opportunities for providing value-addition to all sorts of products, for example, by showing video demonstrations, or providing e-vouchers linked to the specific product being viewed. The potential is one that has been recognised and Blippar are being sponsored by the UK Government to showcase their technology at CES – very exciting!
Being a vet I am naturally interested in the vetty and animal applications for Augmented Reality, of which there are clearly loads. Imagine, if you will, such applications as…
- Waiting Room – reveal interesting and informative content about your vet practice, such as a ‘view behind the scenes’ or educational advice about preventative healthcare, such as lungworm control, simply by holding your phone up to the poster on the wall. Waiting for your appointment will suddenly feel like a pleasure as you have so much interactive content just there “in front of you.”
- Clinical – not quite sure what your vet means by your dog’s cruciate injury? Well how about if the vet were able to hold up a tablet over your dog’s leg and show you a cool, biological view of where the ligament is, how it works and what happens when it goes wrong? I reckon that would be pretty interesting!
- Surgery – So many applications…. so very many!
- At home – Not quite sure exactly when your pets’ vaccinations are next due? Looking after your parents’ cat and can’t quite remember what medication he is on? Imagine just holding up your phone to your pet and seeing all of their relevant information displayed there in front of you. Would work well in an app, don’t you think 😉